Uncle Crunchy

Overview

Uncle Crunchy is more than a restaurant — it's a memorable food experience built around flavour, texture and energy. The identity was created to challenge ordinary fast-food with something louder, stronger and more exciting.

A bold red-and-gold system anchored by a sharp ‘V’ mark and heavy display type. Every touchpoint — packaging, signage, icons and social — is built to feel premium, recognisable and ready to share.

Logo

A hand-drawn rooster crest paired with a bold custom wordmark — an all-white mark that stays crisp from signage down to the app icon.

Deliverables

Brand Voice

Palette

Typography