Pinue

Overview

Pinue — from PINk and blUE — is an online clothing store offering stylish yet comfortable clothes for little girls and boys, made for parents who want both from day one.

Built from mechanix toys and puppetry, the multi-coloured wordmark captures the comfort children feel and the playful memories families build together.

Logo

The multi-coloured wordmark is drawn on a rounded grid inspired by toy blocks, balancing the pink and blue halves with even clearspace.

Deliverables

Brand Voice

Palette

Typography